LUCILLE’S SMOKEHOUSE
BAR-B-QUE ALERT
Lucille’s Smokehouse Bar-B-Que is named after a fictional African American woman from the south
Is the Long Beach, California-based Hofman Hospitality Group
proud of its branding strategy? Why did Lucille’s owners stop explaining their namesake in 2020?
“The landscape is still shifting, but Hofman, now chairman of the Hofman Hospitality Group board, is comfortable stepping back from day-to-day operations and instead advising the next generation.
Even with two dozen locations, the business is still a family enterprise. Hofman’s oldest son Brad is now the president of the company, and his daughter Ashley is the brand manager.
His son Ryan, a mechanical engineer, is the director of construction and design, and youngest son Dirk manages alcohol sales.”
January 18, 2022
California State University Long Beach
Lucille’s Smokehouse Bar-B-Que: About Us
“That’s what folks said about the barbecue Lucille Buchanan grew up eating in her Grandma’s lunch shack, a tiny little nothing of a place on a back road in a small town way outside of Greenville. But Lucille didn’t know any different. She hadn’t traveled more than about 30 miles in any direction. It was just Granny’s cooking. And Lucille loved it…”
“That’s what folks said about the bar-b-que Lucille buchanan grew up eating in her grandma’s lunch shack, a tiny little nothing of a place on a back road, outside of a small town. But lucille didn’t know any different. It was just granny’s cooking, and she loved it
She loved the special spice rubs and savory wet ‘mops’ and sauces that Granny had perfected over the years. She loved all the fixin’s, like buttermilk biscuits, cheese grits, and slaw. Most of all, she loved the Bar-B-Que—cooked nice and slow in the gentle smoke of hickory wood, until the meat became sweet and succulent and so tender it would fall off of the bone if you so much as looked at it.
But a few years down the road, Lucille began to wonder if there might be something more to life—and food—that what she knew from hanging on her Granny’s apron strings. So she packed up her suitcase and set out to taste-test her way through the South. Countless pit stops later, though, Lucille figured that the folks back home had been right all along: Granny’s cooking was the best. And there was nothing like it this side of Dixie.
So when she finally decided to take off her wandering shoes and settle down, what did Lucille do but open up a lunch counter of her own, bringing the best of Southern Bar-B-Que to Southern California. And just as you’d expect, folks started talkin’…”
“Picking up culinary inspiration from some of the best bar-b-que shacks in the south, we developed a thriving concept around ‘serving the best bar-b-que with the finest southern hospitality.’
And it wasn’t long before folks declared it a saucy success. Of course, even the best bar-b-que tastes a little better with some music to go along with it, which is why no visit to Lucille’s is complete without a stopover in the bar, known as the Flying Pig Lounge, for some southern libations and foot-stomping fun!”
“The fictional namesake character, Lucille Buchanan, an African-American woman from the South” -
“The company has a bio on Lucille on its Website, but she and her beau are fictional characters.”
“So we found ourselves a bit discombobulated after learning this heartwarming character is fictitious.”
Lucille’s Smokehouse Bar-B-Que: About Us
“Picking up culinary inspiration from some of the best bar-b-que shacks in the south, we developed a thriving concept around ‘serving the best bar-b-que with the finest southern hospitality.’
And it wasn’t long before folks declared it a saucy success. Of course, even the best bar-b-que tastes a little better with some music to go along with it, which is why no visit to Lucille’s is complete without a stopover in the bar, known as the flying pig lounge, for some southern libations and foot-stomping fun!”
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